PetCura Animal Hospital (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit https://www.petcuravet.com or interact with our practice. Please read this policy carefully. By using our website, you agree to the practices described here.
1. Information We Collect
2.1 Information You Provide Directly
We collect personal information you voluntarily provide when you:
- Submit a contact or inquiry form on our website
- Call or send a text message to our clinic
- Register your pet or complete intake paperwork
- Request product information through our online store
- Communicate with us by email or through our website
This information may include your name, mailing address, email address, phone number, pet’s name, species, breed, age, and any health-related details you choose to share with us in connection with your pet’s care.
2.2 Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referring URLs
- Website interaction data collected through cookies and similar technologies
This information is used to understand how visitors use our website, improve our content, and measure the effectiveness of our online presence.
2.3 Communication Platforms
When you call, text, or communicate with our clinic through any digital communication platform, we may collect records of those communications, including call logs, voicemails, text message content, and response history. This information is used to manage your pet’s care, respond to your inquiries, and improve our client communication.
2. How We Use Your Information
We use the personal information we collect to:
- Schedule and manage veterinary appointments
- Communicate with you about your pet’s care
- Respond to your inquiries and service requests
- Send appointment reminders and follow-up communications
- Process orders placed through our online store
- Improve our website, content, and services
- Comply with applicable legal obligations
- Send promotional communications where you have provided consent
- Operate, maintain, and improve our AI-assisted communication tools (see Section 7)
We do not use your personal information to make automated decisions about your pet’s health. All clinical assessments and care decisions are made by licensed veterinary professionals.
3. SMS and Text Message Communications
PetCura Animal Hospital uses text messaging to communicate with clients regarding appointments, reminders, and general service updates. By providing your mobile phone number and agreeing to receive text messages from us, you consent to receiving such messages in accordance with the Telephone Consumer Protection Act (TCPA).
Message frequency varies. Standard message and data rates may apply depending on your mobile carrier and plan.
To opt out: Reply STOP to any text message from us at any time to unsubscribe. After opting out, you will receive a single confirmation message and no further marketing texts will be sent.
To request help: Reply HELP for assistance or contact us directly at (925) 292-5153 or pcahlivermore@gmail.com
Carriers are not liable for delayed or undelivered messages. Opting out of marketing text messages will not affect your ability to receive appointment-related or transactional messages where required for your pet’s care.
4. Cookies and Tracking Technologies
5.1 Types of Cookies
Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us recognize you and remember your preferences. We use the following categories of cookies:
- Essential Cookies: Required for the website to function properly. These cookies cannot be disabled and do not require your consent.
- Statistics Cookies: Used to collect anonymized data about how visitors interact with our website. This information helps us understand traffic patterns, page performance, and user behavior. These cookies are opt-in and require your consent before activation.
- Marketing Cookies: Used to track your activity across websites to deliver relevant advertising and measure the effectiveness of our advertising campaigns. These cookies are opt-in and require your consent before activation.
5.2 Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept, decline, or customize which cookie categories are active. Your consent preferences are stored and respected on subsequent visits. You may update your preferences at any time using the consent tool available on our website. This tool is configured and maintained on our behalf by our website management team.
5.3 Global Privacy Control and Universal Opt-Out Mechanisms
Our website recognizes the Global Privacy Control (GPC) signal and other universal opt-out mechanisms (UOOM) where required by applicable law. If your browser or device transmits a GPC signal, we will treat it as a request to opt out of the sale or sharing of your personal information for targeted advertising purposes, consistent with our obligations under applicable California law.
5.4 Online Advertising and Remarketing
PetCura Animal Hospital uses online advertising services to reach current and prospective clients in our local service area. These services may use cookies and similar technologies to show you advertisements related to our veterinary services on third-party websites and platforms after you have visited our website. This practice is commonly known as remarketing or retargeting.
The information used for remarketing purposes includes general browsing behavior and is used only for local advertising purposes. We do not target advertising based on health conditions, pet health data, or any sensitive personal information.
To opt out of interest-based advertising, you may use the following resources:
You may also manage your advertising preferences through your browser settings or the consent tool on our website.
5. Third-Party Services
We share personal information with third-party service providers who assist us in operating our website and delivering our services. These providers are contractually required to use your information only as directed by us and to maintain appropriate security measures. The functional categories of third-party services we use include:
- Website hosting and infrastructure providers
- Website analytics and performance measurement platforms
- Online advertising and remarketing platforms
- Social media platforms and advertising networks
- Online form and appointment inquiry providers
- Online retail and product fulfillment providers
- Email and SMS communication platforms
- AI-assisted communication and scheduling platforms
- Veterinary practice management software
- Call tracking and recording platforms
We do not sell your personal information to third parties for their own marketing purposes. We do not name specific vendors or platforms in this policy, as our service providers may change over time. The functional categories above reflect the types of services in use.
6. AI-Assisted Tools
PetCura Animal Hospital uses artificial intelligence tools to support our client communications and internal operations. We are committed to transparency about how these tools are used and how your information interacts with them.
7.1 No Medical Decisions by AI
AI tools used by PetCura Animal Hospital do not make clinical or medical decisions of any kind. All assessments, recommendations, and decisions regarding your pet’s health are made exclusively by licensed veterinary professionals. AI tools are used only to support communication, scheduling, and administrative functions.
7.2 Call Recording
Calls to and from PetCura Animal Hospital may be recorded for quality assurance, staff training, and communication management purposes. Under California Penal Code Section 632, all parties to a telephone call must consent to recording. By calling our clinic, you acknowledge and consent to the possibility that your call may be recorded. If you do not wish for your call to be recorded, please inform our team at the start of the call.
7.3 Automated Communications
We use AI-assisted tools to send automated appointment reminders, follow-up messages, and service notifications. These communications are generated automatically based on your appointment records and contact preferences. You may opt out of automated communications by contacting us directly at (925) 292-5153 or pcahlivermore@gmail.com .
7.4 AI Interaction Disclosure
Some of our initial client communications, including responses to after-hours inquiries, voicemail transcriptions, and certain automated messages, may be generated or processed with AI assistance. When AI is involved in generating a communication, it is reviewed and managed by our team. AI-generated communications do not replace the professional judgment of our veterinary staff.
7.5 AI Rights
You have the right to request that a communication or decision that involved AI assistance be reviewed by a human member of our team. To make such a request, contact us at pcahlivermore@gmail.com or call us at (925) 292-5153. We will accommodate all such requests in a timely manner.
7. Data Protection and Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include secure data storage, access controls, and encryption where appropriate.
No method of data transmission or storage is completely secure. While we take your privacy seriously and work to protect your information, we cannot guarantee absolute security.
8.1 Data Breach Notification
In the event of a data breach affecting your personal information, we will notify you and any applicable regulatory authorities as required by applicable law.
8. Your Privacy Rights
As a California resident, you have specific rights under the California Consumer Privacy Act (Cal. Civ. Code Section 1798.100 et seq.) as amended by the California Privacy Rights Act (together, CCPA/CPRA). These rights include:
- Right to Know and Access: You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right to Data Portability: You may request a copy of your personal information in a portable format.
- Right to Opt Out of Sale and Sharing: You have the right to opt out of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising purposes. See the Do Not Sell or Share My Personal Information section at the bottom of this policy for details.
- Right to Limit Use of Sensitive Personal Information: You may request that we limit the use and disclosure of your sensitive personal information to what is necessary to perform the services you have requested.
- Right to Non-Discrimination and Non-Retaliation: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, contact us at pcahlivermore@gmail.com or (925) 292-5153. We will respond within the timeframe required by the applicable statute. We may ask you to verify your identity before processing your request. We will not charge a fee for reasonable requests.
If you are not a California resident, you may still have rights under applicable US state consumer privacy laws. To exercise any applicable rights, contact us at pcahlivermore@gmail.com.
9. Sharing of Information
We may share your personal information in the following circumstances:
- Service Providers: With third-party vendors who assist us in operating our website and delivering our services, as described in Section 5.
- Legal Requirements: When required by law, court order, or governmental authority, or to protect the rights, safety, or property of PetCura Animal Hospital, our clients, or others.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any such transfer and any changes to this Privacy Policy that result from it.
- With Your Consent: In any other circumstance where you have provided explicit consent to share your information.
For purposes of the CCPA/CPRA, we may share your personal information with online advertising and social media platforms for the purpose of targeted local advertising. This sharing may constitute a “sale” or “sharing” of personal information under California law. You have the right to opt out of this activity. See the Do Not Sell or Share My Personal Information section at the bottom of this policy for details on how to exercise this right.
10. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at pcahlivermore@gmail.com so we can promptly delete it.
11. Links to External Websites
Our website may contain links to third-party websites, including pet health references, government resources, and educational content. These links are provided for your convenience. We do not control the content or privacy practices of linked websites and are not responsible for their privacy policies or practices. Visiting any linked website is at your own risk. We encourage you to review the privacy policy of any third-party website you visit.
Our website may also contain social media features and links, including features operated by Meta (Facebook and Instagram). Your interactions with these features are governed by the privacy policies of the respective social media platforms. We encourage you to review those policies before interacting with any social media feature on our website.
12. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. Client records related to veterinary care may be retained for the period required by applicable veterinary regulations and state law. When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it.
13. Changes to This Privacy Policy
PetCura Animal Hospital reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any update constitutes your acceptance of the revised policy.
14. Website Design and Management
This website is designed, built, and managed by VSA Vet Media Inc. on behalf of PetCura Animal Hospital. VSA Vet Media Inc. is a digital marketing agency and is not a veterinary practice. As part of our website management services, VSA Vet Media Inc. may have access to your technical and website interaction data for the purposes of maintaining and improving this website. VSA Vet Media Inc. processes this data only as directed by PetCura Animal Hospital and in accordance with applicable privacy law. VSA Vet Media Inc. does not use this data for its own marketing purposes.
15. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
PetCura Animal Hospital
1817 Holmes St., Livermore, CA 94550
Phone: (925) 292-5153
Email: pcahlivermore@gmail.com
Your Privacy Choices / Do Not Sell or Share My Personal Information
Under the California Consumer Privacy Act (Cal. Civ. Code Section 1798.100 et seq.) as amended by the California Privacy Rights Act (CCPA/CPRA), California residents have the right to opt out of the sale and sharing of their personal information.
PetCura Animal Hospital may share certain categories of personal information with online advertising platforms and social media networks for the purpose of delivering targeted local advertising. The categories of personal information that may be shared for this purpose include:
- Identifiers such as cookie IDs and device identifiers
- Internet or network activity information, including pages visited and browsing behavior on our website
We do not share your name, contact information, pet health records, or any sensitive personal information with advertising platforms for targeted advertising purposes.
How to Opt Out
You may opt out of the sale or sharing of your personal information at any time using one of the following methods:
- Cookie Consent Banner: Use the consent management tool on our website to disable Marketing cookies. Declining Marketing cookies prevents the sharing of your browsing data with advertising platforms.
- Global Privacy Control: If your browser transmits a Global Privacy Control (GPC) signal, we will treat it as an opt-out request for the sale and sharing of your personal information.
- Advertising Platform Opt-Out: You may also opt out directly through your advertising preferences using the following links:
Contact Us to Opt Out
You may also submit an opt-out request by contacting us directly:
Email:pcahlivermore@gmail.com
Phone: (925) 292-5153
We will process your opt-out request within the timeframe required by the applicable statute and will not discriminate against you for exercising this right.